Multidimensional, moisture rich formula provides lips with long-wearing, vibrant color and brilliant shine. Beautiful Color Luminous Lip Gloss has a silky smooth texture and imparts rich color and lustrous shine. Infused with conditioning and hydrating ingredients, this non-sticky gloss soothes and comforts lips like a balm. Maxi-lipT helps support natural collagen for plumper, fuller looking lips. A soft tip 'paddle' applicator deposits the perfect amount of gloss, and a built-in mirror is perfect for on-the-go application.